The question of origin of the image of «double headed bird» in a heraldic aspect is briefly considered. It was determined that the image of a double-headed bird in Russia in the pre-varangian times was not borrowed, being a local symbol, going back to the «Neolithic early agricultural religion» (VI thousand BC). It is established that the image of double-headed bird symbolized the Divine origin of monarchical power. It is shown that this image was used in VI-X centuries of Russian princely dynasty Niskinich’s. The symbol was borrowed by the early Rurikids and was used as «signs of Rurikids» in the pre-Mongol times. It was concluded that double-headed eagle, as a state emblem, was adopted solely on Russian soil under Grand Prince John III in 1490s.